Guides

Research credibility and open science

Preregistration, publication bias and the open science practices that make marketing findings easier to trust.

• Open science practices in marketing: what journals expect now
  Which open science practices leading marketing journals require, how to build a replication package, what to do with proprietary data, and which habits to adopt now.
• Preregistration in marketing research: what to register and when
  What preregistration protects against, what a marketing preregistration should contain, how to handle archival and predictive data, and what journals expect.
• Publication bias and inflated effects: how to read a literature
  Why published effect sizes run high, how much correction can shrink them in nudging and advertising research, and checks for judging a literature's average effect.