Publishing and impact

What drives citations and how to read journal metrics without over-reading them.

Journal metrics explained: impact factor, SJR, SNIP and h-index
What the impact factor and other citation indicators measure, why they vary by field and database, and why a journal's score says little about one article.
What drives citations of marketing articles
Why some marketing articles get cited: quality, topic and author visibility matter more than titles or readability, and citations track quality only loosely.

Building on this evidence?

ScholarSignal checks a new research idea against the closest existing work and an editor rubric, and tells you whether the contribution is new enough for the journals you target.

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