Guides

Research ideas and questions

How to find a research gap, write research questions and formulate hypotheses that can be tested.

• Research gap in marketing: how to find one worth filling
  How to find a research gap in marketing: review agendas, untested limits of known regularities, publication maps and practice problems, plus a test of whether it matters.
• Hypothesis examples and how to write a testable hypothesis
  Testable and untestable hypothesis examples from marketing, how to write a competing hypothesis, and why hypotheses written after seeing the data are not tests.
• Research question examples for marketing and business
  Weak and strong research question examples for marketing and business, built from published research agendas, with four steps for narrowing a topic into a question.