European Journal of Marketing
Scope signals, citation facts and open calls for European Journal of Marketing (EJM), published by Emerald. ISSN 0309-0566, eISSN 1758-7123.
5.3 mean citations (2 yr)h-index 2363,972 works indexedSubscription or hybrid
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Service and Product Innovation
- AI in Service Interactions
Most cited recent articles
- Virtual influencer marketing: the good, the bad and the unreal
- Going beyond the untold facts in PLS–SEM and moving forward
- The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
- More than just a chat: a taxonomy of consumers’ relationships with conversational AI agents and their well-being implications
- Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers’ responses
Open calls and special issues
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