International Journal of Advertising
Scope signals, citation facts and open calls for International Journal of Advertising (IJA), published by Taylor and Francis Ltd.. ISSN 1759-3948, eISSN 0265-0487. Journal homepage.
7.53 mean citations (2 yr)h-index 1232,268 works indexedSubscription or hybrid
What it published in 2023–2025
- Marketing and Advertising Strategies
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- AI in Service Interactions
- Media, Gender, and Advertising
- Consumer Market Behavior and Pricing
- Consumer Behavior and Marketing Influence
Most cited recent articles
- Effect of disclosing AI-generated content on prosocial advertising evaluation
- Diversity in the digital age: how consumers respond to diverse virtual influencers
- Sustainability advertising: literature review and framework for future research
- Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
- From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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