Journal of Advertising
Scope signals, citation facts and open calls for Journal of Advertising (JA), published by Taylor & Francis. ISSN 0091-3367, eISSN 1557-7805.
8.56 mean citations (2 yr)h-index 2012,240 works indexedSubscription or hybrid
What it published in 2023–2025
- Marketing and Advertising Strategies
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Media, Gender, and Advertising
- Consumer Market Behavior and Pricing
- Media Influence and Health
- AI in Service Interactions
- Consumer Behavior and Marketing Influence
Most cited recent articles
- Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
- Consumer Responses to AI-Generated Charitable Giving Ads
- ChatGPT, AI Advertising, and Advertising Research and Education
- Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience
- Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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