Journal of Advertising Research
Scope signals, citation facts and open calls for Journal of Advertising Research (JAR), published by ARF. ISSN 0021-8499, eISSN 1740-1909.
4.37 mean citations (2 yr)h-index 1513,449 works indexedSubscription or hybrid
What it published in 2023–2025
- Marketing and Advertising Strategies
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- AI in Service Interactions
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Advertising and Communication Studies
- Consumer Behavior and Marketing Influence
Most cited recent articles
- How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness
- When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands
- Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration
- A Comparison of Social Media Influencers’ KPI Patterns across Platforms
- How Does Retargeting Work For Different Gen Z Mobile Users?
Open calls and special issues
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