Journal of Brand Management
Scope signals, citation facts and open calls for Journal of Brand Management (JBM), published by Palgrave Macmillan. ISSN 1350-231X, eISSN 1479-1803. Journal homepage.
5.34 mean citations (2 yr)h-index 1331,586 works indexedSubscription or hybridAPC $3,390
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Digital Marketing and Social Media
- Corporate Identity and Reputation
- Customer Service Quality and Loyalty
- Environmental Sustainability in Business
- Corporate Social Responsibility and Sustainability
- Consumer Retail Behavior Studies
Most cited recent articles
- Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
- Brand activism as a marketing strategy: an integrative framework and research agenda
- How rarity and exclusivity influence types of perceived value for luxury
- From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
- Engaging with intelligent voice assistants for wellbeing and brand attachment
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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