Journal of Consumer Behaviour
Scope signals, citation facts and open calls for Journal of Consumer Behaviour (JCB), published by Wiley. ISSN 1472-0817, eISSN 1479-1838. Journal homepage.
6.64 mean citations (2 yr)h-index 1231,932 works indexedSubscription or hybridAPC $3,350
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior and Marketing Influence
- AI in Service Interactions
- Environmental Sustainability in Business
- Technology Adoption and User Behaviour
Most cited recent articles
- Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
- Artificial intelligence consumer behavior: A hybrid review and research agenda
- Consumer behavior in the metaverse
- How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy
- Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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