Journal of Consumer Marketing
Scope signals, citation facts and open calls for Journal of Consumer Marketing (JCM), published by Emerald. ISSN 0736-3761.
6.06 mean citations (2 yr)h-index 1752,586 works indexedSubscription or hybrid
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Decision-Making and Behavioral Economics
- Marketing and Advertising Strategies
Most cited recent articles
- Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z
- A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior
- Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation
- Investigating consumers’ adoption of AI chatbots for apparel shopping
- The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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