Journal of Interactive Advertising
Scope signals, citation facts and open calls for Journal of Interactive Advertising (JIAd), published by Taylor and Francis Ltd.. ISSN 1525-2019. Journal homepage.
7.13 mean citations (2 yr)h-index 89419 works indexedSubscription or hybrid
What it published in 2023–2025
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Consumer Behavior in Brand Consumption and Identification
- AI in Service Interactions
- Advertising and Communication Studies
- Privacy, Security, and Data Protection
- Media and Digital Communication
- Environmental Sustainability in Business
Most cited recent articles
- Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging
- AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit
- The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness
- Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram
- Virtual Influencers in Advertisements: Examining the Role of Authenticity and Identification
Open calls and special issues
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