Journals · Marketing · FT50 · UTD24
Journal of Marketing
Scope signals, citation facts and open calls for Journal of Marketing (JM), published by SAGE / AMA. ISSN 0022-2429, eISSN 1547-7185. Journal homepage.
8.09 mean citations (2 yr)h-index 49712,387 works indexedSubscription or hybridAPC $5,400
Published acceptance and desk-reject figures
- About 7–8% of submissions accepted
- About 35% desk rejected and 8% accepted, 2013–2015 (≈550 submissions a year)
Figures are quoted from editorials for the years stated; current rates may differ. See why papers are desk rejected and how to avoid it.
What it published in 2023–2025
- Consumer Market Behavior and Pricing
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Decision-Making and Behavioral Economics
- Consumer Behavior and Marketing Influence
Most cited recent articles
- The Caring Machine: Feeling AI for Customer Care
- Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
- Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
- AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
Open calls and special issues
Is your idea a fit for these journals?
ScholarSignal evaluates the contribution, design and journal fit of a research idea against an editor rubric and the closest existing work, before you write the paper.
Evaluate my idea for free