Journal of Marketing Analytics
Scope signals, citation facts and open calls for Journal of Marketing Analytics (JMA), published by Palgrave Macmillan. ISSN 2050-3318, eISSN 2050-3326. Journal homepage.
5.54 mean citations (2 yr)h-index 41609 works indexedSubscription or hybridAPC $3,290
What it published in 2023–2025
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Marketing and Advertising Strategies
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Consumer Behavior and Marketing Influence
Most cited recent articles
- Reviewing the SmartPLS 4 software: the latest features and enhancements
- Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
- Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
- Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial
- Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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