Journal of Marketing for Higher Education
Scope signals, citation facts and open calls for Journal of Marketing for Higher Education (JMHE), published by Taylor & Francis. ISSN 0884-1241, eISSN 1540-7144. Journal homepage.
3.17 mean citations (2 yr)h-index 68684 works indexedSubscription or hybrid
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Higher Education Governance and Development
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Higher Education Research Studies
- Marketing and Advertising Strategies
- Service and Product Innovation
- Corporate Identity and Reputation
Most cited recent articles
- Social media marketing for student recruitment: an algorithmically sequenced literature review
- The role of brand authenticity for higher education institutions
- Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions
- ‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement
- Exploring international students’ adoption of AI-enabled voice assistants in enrolment decision making: a grounded theory approach
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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