Journal of Marketing Management
Scope signals, citation facts and open calls for Journal of Marketing Management (JMM), published by Taylor & Francis. ISSN 0267-257X, eISSN 1472-1376. Journal homepage.
4.54 mean citations (2 yr)h-index 1532,700 works indexedSubscription or hybrid
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
- Consumer Behavior and Market Dynamics
- Environmental Sustainability in Business
- Media, Gender, and Advertising
- Management and Organizational Studies
Most cited recent articles
- Influencer marketing: a scoping review and a look ahead
- Towards an understanding of meme marketing: conceptualisation and empirical evidence
- When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities
- Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing
- Everyday activism: an AI-assisted netnography of a digital consumer movement
Open calls and special issues
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