Journal of Marketing Theory and Practice
Scope signals, citation facts and open calls for Journal of Marketing Theory and Practice (JMTP), published by Taylor & Francis. ISSN 1069-6679, eISSN 1944-7175. Journal homepage.
3.4 mean citations (2 yr)h-index 1051,118 works indexedSubscription or hybrid
What it published in 2023–2025
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Consumer Behavior and Marketing Influence
- Consumer Market Behavior and Pricing
- Job Satisfaction and Organizational Behavior
- Consumer Retail Behavior Studies
Most cited recent articles
- Influencer marketing research: review and future research agenda
- Big data analytics capability, marketing agility, and firm performance: a conceptual framework
- Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach
- Determinants of intention to use ChatGPT for obtaining shopping information
- Do brand influencers matter on TikTok? A social influence theory perspective
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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