Journal of Product & Brand Management
Scope signals, citation facts and open calls for Journal of Product & Brand Management (JPBM), published by Emerald. ISSN 1061-0421, eISSN 2054-1643.
8.51 mean citations (2 yr)h-index 1522,088 works indexedSubscription or hybrid
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Environmental Sustainability in Business
- Corporate Identity and Reputation
- Consumer Market Behavior and Pricing
Most cited recent articles
- Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
- To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude
- Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers
- Congruence effects in social media influencer marketing: the moderating role of wishful identification in online impulse buying intentions
- The AI humanness: how perceived personality builds trust and continuous usage intention
Open calls and special issues
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