Journal of Promotion Management
Scope signals, citation facts and open calls for Journal of Promotion Management (JPromM), published by Routledge. ISSN 1049-6491, eISSN 1540-7594. Journal homepage.
4.82 mean citations (2 yr)h-index 591,086 works indexedSubscription or hybrid
What it published in 2023–2025
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Behavior and Marketing Influence
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
Most cited recent articles
- Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention
- “Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase
- How Do Influencers Moderate Purchase Motives? An Application of S-O-R Model to Assess the Effects of Reviewers’ Rating on Online Purchase
- The Impact of SERVQUAL on Consumers’ Satisfaction, Loyalty, and Intention to Use Online Food Delivery Services
- Bloggers’ Interactive Practices and Their followers’ Purchase Intentions: The Mediating Roles of Perceived Credibility and followers’ Para-Social Interactions
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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