Journal of Public Policy & Marketing
Scope signals, citation facts and open calls for Journal of Public Policy & Marketing (JPPM), published by SAGE / AMA. ISSN 0743-9156, eISSN 1547-7207. Journal homepage.
5.13 mean citations (2 yr)h-index 1231,400 works indexedSubscription or hybridAPC $5,400
What it published in 2023–2025
- Decision-Making and Behavioral Economics
- AI in Service Interactions
- Ethics and Social Impacts of AI
- Public Relations and Crisis Communication
- Consumer Market Behavior and Pricing
- Corporate Social Responsibility and Sustainability
- Consumer behavior in food and health
- Consumer Behavior in Brand Consumption and Identification
Most cited recent articles
- Generative AI in Marketing and Principles for Ethical Design and Deployment
- Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
- Generative AI in Marketing: Promises, Perils, and Public Policy Implications
- When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education
- Peace Brand Activism: Global Brand Responses to the War in Ukraine
Open calls and special issues
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