Journal of Research in Interactive Marketing
Scope signals, citation facts and open calls for Journal of Research in Interactive Marketing (JRIM), published by Emerald. ISSN 2040-7122.
7.58 mean citations (2 yr)h-index 88631 works indexedSubscription or hybrid
What it published in 2023–2025
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- AI in Service Interactions
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Consumer Behavior and Marketing Influence
- Consumer Market Behavior and Pricing
Most cited recent articles
- How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement
- Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing
- Artificial intelligence in interactive marketing: a conceptual framework and research agenda
- The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
- Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
Is your idea a fit for these journals?
ScholarSignal evaluates the contribution, design and journal fit of a research idea against an editor rubric and the closest existing work, before you write the paper.
Evaluate my idea for free