Marketing Intelligence & Planning
Scope signals, citation facts and open calls for Marketing Intelligence & Planning (MIP), published by Emerald. ISSN 0263-4503, eISSN 1758-8049.
5.7 mean citations (2 yr)h-index 1312,135 works indexedSubscription or hybrid
What it published in 2023–2025
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Marketing and Advertising Strategies
- Consumer Behavior and Marketing Influence
- Technology Adoption and User Behaviour
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Most cited recent articles
- How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships
- The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies
- The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model
- How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing
- Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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