Marketing Letters
Scope signals, citation facts and open calls for Marketing Letters (ML), published by Springer. ISSN 0923-0645, eISSN 1573-059X. Journal homepage.
2.33 mean citations (2 yr)h-index 1221,320 works indexedSubscription or hybridAPC $3,190
What it published in 2023–2025
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Decision-Making and Behavioral Economics
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Consumer Behavior and Marketing Influence
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
Most cited recent articles
- Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
- The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?
- Sports fandom in the metaverse: marketing implications and research agenda
- What you see is what you get: the impact of blockchain technology transparency on consumers
- Where is the brand growth potential? An examination of buyer groups
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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