Marketing Theory
Scope signals, citation facts and open calls for Marketing Theory (MT), published by SAGE. ISSN 1470-5931, eISSN 1741-301X.
3.43 mean citations (2 yr)h-index 102844 works indexedSubscription or hybridAPC $3,900
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Behavior and Market Dynamics
- Management and Organizational Studies
- Environmental Sustainability in Business
- Consumer behavior in food and health
- Marketing and Advertising Strategies
- Service and Product Innovation
Most cited recent articles
- The platformization of consumer culture: A theoretical framework
- Algorithmic personalization and brand loyalty: An experiential perspective
- Curating a consumption ideology: Platformization and gun influencers on Instagram
- How conspicuousness becomes productive on social media
- Resource entanglement and indeterminacy: Advancing the service-dominant logic through the philosophy of Karen Barad
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
Is your idea a fit for these journals?
ScholarSignal evaluates the contribution, design and journal fit of a research idea against an editor rubric and the closest existing work, before you write the paper.
Evaluate my idea for free