Psychology & Marketing
Scope signals, citation facts and open calls for Psychology & Marketing (P&M), published by Wiley. ISSN 0742-6046, eISSN 1520-6793. Journal homepage.
8.28 mean citations (2 yr)h-index 2093,655 works indexedSubscription or hybridAPC $3,800
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- AI in Service Interactions
- Customer Service Quality and Loyalty
- Decision-Making and Behavioral Economics
- Marketing and Advertising Strategies
Most cited recent articles
- Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations
- NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
- I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions
- Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
- One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction
Open calls and special issues
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