Qualitative Market Research
Scope signals, citation facts and open calls for Qualitative Market Research (QMR), published by Emerald. ISSN 1352-2752, eISSN 1758-7131.
5.27 mean citations (2 yr)h-index 93961 works indexedSubscription or hybrid
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- AI in Service Interactions
- Consumer Behavior and Market Dynamics
- Environmental Sustainability in Business
Most cited recent articles
- Phygital customer journey: a practice-based approach
- Women empowerment: challenges and opportunities for sustainable development goals
- Virtual influencer marketing: a study of millennials and gen Z consumer behaviour
- Unveiling user responses to AI-powered personalised recommendations: a qualitative study of consumer engagement dynamics on Douyin
- Experiential research as a methodological framework for studying consumer behaviors in phygital settings
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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