Review of Marketing Science
Scope signals, citation facts and open calls for Review of Marketing Science (RMS), published by De Gruyter. ISSN 1546-5616.
1.4 mean citations (2 yr)h-index 17168 works indexedSubscription or hybridAPC $2,712
What it published in 2023–2025
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Marketing and Advertising Strategies
- Consumer Behavior and Marketing Influence
- Technology Adoption and User Behaviour
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Most cited recent articles
- How Does Social Media Impact Consumers’ Sustainable Purchase Intention?
- Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications
- Fine Dining and Masstige Consumption: Examining the Role of Brand Experience, Trust, and Happiness Using PLS-SEM and ANN Analysis
- Evaluating the Resident Support for Cultural Tourism Through a Revised Social Exchange Theory Approach
- How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance
Open calls and special issues
No open call for this journal in our sources right now. See all open calls.
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